About Me
Passionate about the interplay of information systems, individuals, and online social networks, my main research areas include social recommendation systems, information privacy in social media, and social network analytics in business contexts. My work has appeared in JAIS, MIS Quarterly Executives, ICIS, AMCIS, HICSS, among others.
Tightly connected with research, my teaching mainly focuses on business analytics and information systems. As a strong believer of learning through doing, I always bring real life cases into classroom for students to discuss and solve. In the past few years, I have taught business analytics, data management, system analysis and design, Java programming, and introduction to information systems. These courses go from undergraduate to MBA levels (including both full-time and part-time). I was also in the committee to initiate and develop the Business Analytics program at Clemson University.
I am currently an Assistant Professor at the College of William and Mary (since 2018). I received my Ph.D. degree in Management Information Systems from the University of Georgia in 2013. I also earned a Bachelor degree (with the First Class Honors) in Finance and Information Systems (double majors) from the Hong Kong University of Science and Technology in 2006.
Seth Li 