Green IS and sustainable information systems is another research domain Seth has worked on. Collaborated with Dr. Richard Watson, Dr. Marie-Claude Boudreau, and Mr. Jack Levis (the Senior Director of Process Management at UPS), we examined energy informatics that is concerned with analyzing, designing, and implementing systems to increase the efficiency of energy demand and supply systems. A case study was conducted to investigate the application of energy informatics in United Parcel Service (UPS). With a large fleet of trucks and planes, the level of fossil fuel consumption is always important to UPS. This study describes how UPS has improved safety, reduced mileage, lowered emissions, and cut maintenance costs by gathering information every day using proprietary firmware installed in its trucks. This study was published on MIS Quarterly Executives in 2010 and has won the Best Paper Award that year.